“THE INGREDIENT THAT CHANGED IT ALL” KNOWN AS THE “INVENTION,” THE BIS-AMINO INGREDIENT ALLOWED PROFESSIONALS TO REACH NEW HEIGHTS IN COLOR & CARE. HAIR WASN’T JUST HEALTHIER; IT TOOK ON A COMPLETELY DIFFERENT QUALITY — BLONDES WERE BRIGHTER, BRUNETTES MORE RADIANT, AND REDHEADS MORE VIBRANT.
PART SCIENCE. PART NATURE. ENTIRELY CLEAN. WE’VE BEEN CONSCIOUSLY CLEAN, MINDFUL SKIN SCIENTISTS SINCE 1991. OUR FORMULAS ARE FREE OF PHTHALATES, MINERAL OIL, PETROLATUM, PARABENS, FRAGRANCE AND DYES. WE CLINICALLY TEST FORMULAS FOR SAFETY + EFFICACY; MANY ARE ALSO DERMATOLOGIST TESTED, AND WE NEVER TEST ON ANIMALS.